PREMTICK - Business Presentation

The Vision

One platform to market, sell, and manage events

The Problem

✗ Ticketing (Ticketmaster, Eventbrite, Tixr, Skiddle)
High fees (10-30%), limited features
✗ Social Media (Hootsuite, Buffer)
Separate platform, no connection to sales
✗ Email Marketing (Mailchimp)
Another login, manual audience sync
✗ Customer Support (Zendesk)
Costly, slow response times

The PREMTICK Solution

✓ Single Dashboard
Everything in one place, one login
✓ Zero Fees for Martin
6-9% for future organisers vs 10-30% industry
✓ Direct Payment Processing
Full control over your revenue flow
✓ AI-Powered Support
80%+ queries handled automatically

PREMTICK Command Centre

MARKET

Social Media (6 platforms)
Email Campaigns
SMS Marketing
AI Content Generation

SELL

All Ticket Types
Package Builder
Payment Plans
Dynamic Pricing

MANAGE

Check-In & Scanning
Real-Time Analytics
AI Support
Revenue Control

Complete Platform

Full feature set for the proposed platform.

Event Management

• Multi-activity events
• Recurring scheduling
• 14+ staff roles
• Space planning
• Vendor management

Ticketing & Sales

• GA, Timed, Reserved
• Dynamic pricing
• Package builder
• Payment plans
• Season passes

Reserved Seating

• Interactive seat maps
• Section pricing
• Accessibility options
• Seat view images
• VIP holds

Marketing Suite

• 6 social platforms
• Email campaigns
• SMS marketing
• AI content generation
• Social listening

Check-In & Access

• Mobile scanner app
• Rotating QR codes
• NFC support
• Offline mode
• Real-time capacity

AI Features

• AI support chatbot
• Content generation
• Dynamic pricing
• Fraud detection
• Smart escalation

Analytics

• Real-time dashboard
• Marketing attribution
• Audience demographics
• Financial reporting
• Export tools

Payments

• Stripe Connect
• Post-event payouts
• Apple/Google Pay
• Refund processing
• Full financial control

Security

• A+ security rating
• Encrypted audit logs
• GDPR compliant
• PCI DSS via Stripe
• Rate limiting

Web Dashboard

Full-featured organiser dashboard accessible from any browser

Marketing Suite

Social scheduling, email campaigns, unified inbox

Analytics & Attribution

See which channels drive actual ticket sales

Event Creation

Full event setup with ticket tiers, scheduling

Order Management

Search, filter, refund, resend tickets

AI Customer Support

Automated responses, ticket resends, refunds

Email Campaign Builder

Drag-and-drop visual editor

Mobile Organiser App

Full event management from your pocket. iOS & Android.

Dashboard

Real-time revenue, upcoming events, pending refunds. Quick actions for common tasks.

Orders

Search by order number or customer. Filter by status. Tap to view details, resend tickets, or refund.

Analytics

Week/Month/Year views. Revenue trends, top performing events, tickets sold, check-in rates.

Settings & Tools

Promo codes, team management, check-in scanner, Stripe dashboard, help center.

Check-in Scanner

The critical day-of-event tool. Point your phone at any ticket QR code for instant validation.

Rotating QR Codes (TOTP-style)
Code refreshes every 30 seconds - screenshots don't work
Instant Validation
Green = valid entry, Red = already used or invalid
Offline Mode
Works without internet, syncs when reconnected
Multi-Scan Prevention
Automatically blocks duplicate entries
Attendee Info Display
Shows name, ticket type, VIP status, special notes

Available on iOS and Android

App Store

Google Play

Benefits for Martin's Events

Immediate, measurable value from day one

Zero Platform Fees

For Martin's events

Martin's events pay no platform fees - only Stripe's standard processing (1.5% + 20p). Keep 100% of ticket revenue.

Full Control

Your platform, your rules

Direct Stripe integration means you control payment flow. No intermediary holding your funds.

80%

AI Support

Queries handled automatically

AI-powered customer support handles ticket resends, refund requests, FAQs, and more. 60-80% support cost reduction.

Single Dashboard

Everything in one place

Stop juggling 5+ platforms. One login for ticketing, marketing, analytics, support, and payments.

Marketing Attribution

For the first time, see the complete picture:

Example: Summer Festival Campaign

Facebook Post (12:00) → 2,341 impressions → 89 clicks → 12 sales (£420)

Instagram Story (14:00) → 1,892 views → 67 clicks → 8 sales (£280)

Email Blast (18:00) → 4,200 opens → 312 clicks → 47 sales (£1,645)

Total Campaign: £87 ad spend → £2,345 revenue (27x ROI)

Best Channel: Email (£35 per sale)

Platform Revenue Potential

Profitable at 2%, competitive pricing at 6-9% (vs industry 10-30%)

Conservative (6%)

£60k

per £1M ticket sales

Target (7%)

£70k

per £1M ticket sales

Premium (9%)

£90k

per £1M ticket sales

Year 1-3 Projections (at 7% fee)

Year 1: 10 organisers, £500k GMV £35k revenue

Year 2: 50 organisers, £2.5M GMV £175k revenue

Year 3: 150 organisers, £10M GMV £700k revenue

GMV = Gross Merchandise Value (total ticket sales through platform)

Cheapest in the market — Ticketmaster 15-25%, Eventbrite 10-15% + fees, Tixr 10-12% + fees, Skiddle 10% + booking fee. At 6-9%, we undercut everyone while building a profitable business.

Use Cases for Martin's Events

Practical examples of how PREMTICK transforms event operations

Winter Wonderland / Seasonal Attraction

Multi-activity events with timed entry

What PREMTICK Handles

✓ Multiple activities as bookable items (ice rink, carousel, grotto, food hall)
✓ Timed entry slots with capacity management per activity
✓ Package builder: "Family Day Out" = 4x ice rink + 2x carousel + lunch
✓ Dynamic pricing based on peak/off-peak days
✓ Weather monitoring with automated notifications
✓ Staff scheduling across all activities

Marketing Automation

→ "Only 20 grotto slots left for Saturday!" auto-posted to social
→ Email blast to past attendees when new dates released
→ SMS reminder day before: "Don't forget your visit tomorrow!"
→ Post-visit survey and review request
→ "People who booked ice rink also bought hot chocolate" upsells

Concerts & Live Music

Reserved seating, VIP packages, merchandise

What PREMTICK Handles

✓ Interactive seat map with click-to-select
✓ VIP packages: premium seats + meet & greet + merch bundle
✓ Payment plans for high-value tickets
✓ Performer tip jar at checkout
✓ Official resale marketplace with price caps
✓ Anti-scalping: virtual queue for high-demand releases

Day-of-Event Operations

→ Mobile scanner app for door staff
→ Rotating QR codes prevent screenshot fraud
→ Real-time capacity dashboard
→ VIP check-in list with special instructions
→ Offline mode if WiFi fails

Multi-Day Festivals

Season passes, camping, add-ons

What PREMTICK Handles

✓ Day passes, weekend passes, full festival passes
✓ Camping add-ons with pitch allocation
✓ Group bookings with split payment
✓ Vendor management for food stalls
✓ Wristband integration with NFC check-in
✓ Liability waivers collected at checkout

Engagement Features

→ Live polls: "Which headliner should close Sunday?"
→ In-app contests and giveaways
→ Attendee chat and meetups
→ Loyalty points for repeat attendees
→ Referral rewards: "Bring a friend, get £10 off"

Club Nights & Regular Events

Recurring events, table bookings, guestlists

What PREMTICK Handles

✓ Recurring event templates (every Saturday)
✓ Early bird → standard → door pricing tiers
✓ Table/booth reservations with minimum spend
✓ Guestlist management with +1 tracking
✓ Age verification integration
✓ Promo code tracking by promoter

Social Media Automation

→ Auto-post event announcement every Tuesday
→ "50% sold" milestone posts
→ Countdown stories on Instagram
→ Post-event photo galleries
→ AI-generated captions and hashtags

AI Handles the Busy Work

Across all event types, the AI customer support handles 80%+ of enquiries automatically:

"Where's my ticket?"

AI resends instantly

"Can I get a refund?"

AI checks policy, processes

"What time do doors open?"

AI answers from event data

"Can I change my date?"

AI handles transfer

Next Steps

The platform is ready. Here's the path forward.

IMMEDIATE

Platform Ready

Finalise configuration for Martin's events. The platform is production-ready.

MONTH 1-2

Onboarding

First events live, connect social accounts, set up email automations.

MONTH 2-3

Optimisation

Configure sales alerts, referral program, SMS campaigns.

MONTH 3-6

Refinement

Gather feedback, refine workflows, document case studies.

MONTH 6-12

Assessment

Assess readiness for additional organisers based on results.

YEAR 2+

Growth

Controlled expansion based on capacity and demand.

Platform Readiness Summary

136

Database Models

API Routes

Applications

20+

Feature Areas

Ready to build with the right partnership